Social networks are no longer just platforms, but serve as ecosystems — breathing, mutating, evolving. A product is no longer just a product. They’re the first chapter in stories, narratives, with infinite potential.
Becoming a verb is to transcend utility.
“Google” became a universal action: search. “Venmo” — synonymous with financial exchange. This linguistic shift represents more than branding; it’s a cultural milestone where a platform becomes so integral to human experience that it redefines how we conceive of connection, creativity, and community.
“This post is taking part in the Farcaster 2026 writing contest” in consideration of the question: how can Farcaster amp up its marketing and growth activities to bring more new users?
The provocation
Small things that aren’t scaling….aren’t thinking small enough.
Growth is often misunderstood as being about mass appeal.
Yet the oft cited Kevin Kelly “1000 true fans” model proposes the opposite. Farcaster’s isn’t competing with Twitter or TikTok, but in cultivating an identity and raison d’etre so uniquely distinctive, nay — compelling — that they become self-perpetuating.
