Cool Cat by Raoul Droog on Unsplash

Memes Invert Product-Market Fit

Build Something Useful AFTER Users Are Engaged, Not Before

Meme’s hold unprecedented power to catalyse action.

This can take many forms: reaction, sometimes interaction, (lots of) transactions — that shape our physical and digital worlds; influencing our societal trends and behaviour. Niche ideas can explode into our collective consciousness in…