Social by Sebastián Velásquez

Web3 Social: A UX-First Approach

Asset, Ideology, and Experience: Examining Three Approaches

Papa
5 min readJul 16, 2023

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There are two approaches to web3 social posited by Li Jin, formerly of a16z, now co-Founder & GP of Variant.

The asset-first approach prioritises financial incentives and ownership of digital assets within the social experience. This may include incorporating NFTs, crypto tokens…

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